Course Description: The Business and Marketing for Lampworkers course is designed to teach students how to turn their passion for lampworking into a successful and profitable business. The course will cover various aspects of marketing and branding, website design and optimization, as well as how to build a strong online presence. By the end of the course, students will have a clear understanding of how to market their work effectively and build a sustainable business.
Course Objectives:
- Develop a clear understanding of how to brand their work and create a unique identity that stands out in the market.
- Understand the importance of a strong online presence and learn how to design and optimize a website to increase traffic and sales.
- Learn about different marketing channels and how to leverage them to reach a wider audience, including social media, email marketing, and advertising.
- Understand the basics of search engine optimization (SEO) and how to use it to increase the visibility of their website on search engines.
- Develop a pricing strategy that is competitive and sustainable, while also taking into account materials and time invested in each piece.
- Learn how to track and analyze website analytics to gain insights into customer behavior and improve their online sales.
